Kathleen and Robby - Sawgrass Beach Club Wedding, Ponte Vedra Beach

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Here's a peek at Kathleen and Robby's brunch wedding at Sawgrass Beach Club! Thanks to Fox Fotography for the slideshow.


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Breath of Fresh Art Fundraiser

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Weddings aren't all we do around here! I was happy to serve on the planning committee for the Breath of Fresh Art fundraiser last night. The event benefited Wish 2 Breathe, a National Foundation for Transplants' campaign in support of Jacksonville resident Lindsey Miller. The campaign's goal is to help raise money for expenses related to Lindsey's double lung transplant and the lifelong care she will need as a result. The fundraiser was held at one of Jacksonville's newest event venues - The Fountain View Room. Several area restaurants and caterers donated food stations for the event, including Nippers Beach Grille, Davoli's Catering, Renna's Pizza, Red Elephant, Flippin' Good Cookies, and Edgewood Bakery. PRP Wine International also offered wine tastings to the events' guests.

The event also featured a silent auction (with some heated bidding at the end!) as well as an art exhibition by two local artists -  Mobarick Abdullah III and Adam Brett. It was a fun night for a great cause!

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Personalizing Your Wedding Ceremony

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Personalizing Your Wedding Ceremony

We see a lot of short and simple, get-the-job-done wedding ceremonies. In all honesty, it takes about 10 minutes to actually "get married." But what if you want to incorporate some personality or pizzazz to your wedding?

We've had several ceremonies recently where the bride and groom traveled to Ponte Vedra Beach for their weddings.  But rather than hiring a local minister, they brought theirs with them! When an officiant has a personal connection with the couple, the ceremony is so much more meaningful. They can offer little anecdotes, and put the bride and groom more at ease during one of the more serious parts of the wedding day.

Lots of couples chose to include a unity candle or sand ceremony into their wedding. But there are also other options - rose ceremonies, handfasting, seashell/stone blessings, wine ceremonies, to name a few. Ask your officiant if they have suggestions. Also look to your religion or culture for ideas. Even if you aren't have a "religious" ceremony, there may be little nods to your heritage that you can include.

Of course, the best way to personalize your ceremony is to write your own vows! If you decide to do so, be sure to give yourself plenty of time! This isn't something to be rushed. Also, discuss the tone of your vows with your significant other. You don't want to make yours funny while his are super serious. You may also want to ask a close friend or family member to read both sets of vows (if you plan don't plan to read them to each other before the wedding) to be sure they match in tone and length.

However you chose to personalize your wedding ceremony, remember that you are promising to love, honor and cherish your fiance til death do you part. Make it a special and meaningful time for the two of you!


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Selecting The Perfect Church For Your Wedding

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One would think choosing a church for one's ceremony would be simple, but I found it to be a bit more complicated than expected. It was very important to me to have our wedding in my hometown, Orlando, FL. Picking our reception location was easy; my godparents live on a beautiful property in the Gotha area of Orlando. They have seven and a half acres on a lake, and I knew it would make for an ideal tented, rustic/chic reception location.

I grew up Methodist, and still belong to a Methodist church in Orlando, but Charles was brought up Catholic, and we both decided that we wanted our ceremony to be Catholic. I had to basically start from scratch when it came to selecting our Catholic ceremony location.

I started by looking up all the Catholic churches that were near my godparents' house. The closest church totheir home was a very large and well known Catholic church in the Orlando area. My mother and I attended the Christmas Eve mass to examine the size, look and feel of the church. It was very voluminous and grand, and all of the people who were there seemed to truly love their church. I thought “This could very well be the church!” After Christmas settled down, I emailed the church to gather all the information for having a ceremony there, and what the pricing situation was. I’d always assumed that a church rental for a ceremony wouldn't be more than a couple hundred dollars; this church started at $1,200.00 for non-members. There was also a complication in booking the church. For a Catholic ceremony, you have to take pre-marital classes that last 6-8 months, and this church wasn’t going to allow me to reserve my date until after my classes were complete. I didn’t want to take the gamble of someone else stealing my date, so I decided that church just would not do.

After researching a few more Catholic church options, I stumbled upon a charming little Catholic church that I often passed when I lived in Orlando. The church is also close my reception location, but I overlooked it at first because it was a Maronite Catholic Church, asopposed to a Roman Catholic Church. I did my homework and found that there are many types of Catholic Churches, and that they’re all recognized by the Pope as equal. My fiancé, mother and I attended a mass one Sunday and absolutely fell in love with the people, charm, and most importantly the priest. Everyone in the congregation made us feel at home. We all knew right away that we’d found our church.

Finding the all-important perfect church location for your ceremony can be overwhelming, but just remember to do your research early, attend a service before-hand, and get on the churchcalendar/marriage class roster as soon as your decision is made.  Once these steps are underway, you can feel excited that you are well on your way toward your perfect church wedding!


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Fun To Do This Weekend: One Spark

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Looking for something fun (and FREE!) to do with your sweetie this weekend? Head to downtown Jacksonville for One Spark!

One Spark is the World's Crowdfunding Festival, and it takes place right here in Jacksonville. Over 600 creators are on hand to showcase their ideas in the fields of art, innovation, science, technology and music. Held over 20 square blocks, you can also enjoy the food village and beer village, plus tons of live bands. And where else can you see a giant Goldfish (known as "Colonel Crackers") floating in the Hemming Plaza fountain?!

The 5-day festival started on Wednesday with an estimate 40,000 people attending the first day. Free parking is available at the convention center parking lot, and then you can take the free Skyway (did you know Jacksonville has a Skyway? A lot of people don't!). Or, you can park at EverBank Field and take the free shuttle bus.

You're probably asking, what exactly is crowdfunding? Well, the concept is that great ideas can be found everywhere. But not everyone has the resources to find large-scale investments. So crowdfunding take little donations or investments ($5/$10/$50 etc.) and pools them together to make big things happen.

When you visit One Spark, you can vote for your favorite projects (known as "creators"), and the creators that get the most votes win a share of over $300,000 in prize money. Or, if you see a project you are passionate about, you can even contribute right on the spot.

One Spark is FREE to attend, so why not check it out? Plus, it's a good chance to see how awesome Jacksonville is, in case you might forget. Visit http://www.beonespark.com for everything you need know!


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The Most Important Day Of Your Life (And Why Your Wedding Day Isn't It)

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I'm about to type something that many people will find controversial.

wedding day

I know - I spend my days surround by all things wedding. How can I possibly say this?! Because it's the truth. I've had some wedding reality shows playing in the office lately as I've been stuffing envelopes and assembling welcome gifts for some of our spring/summer weddings. I normally don't watch them, and now I know why. They insist on perpetuating this mantra that "your wedding day is the best day of your life" and creating the hype that everything must be perfect. So much emphasis is put on the party that the marriage part tends to get overlooked.

I'm not saying you shouldn't have a gorgeous wedding, but don't forget that there are many more "best" days to come.

The day you close on your first house. The days your children are born. The day  your spouse returns home safely from a military deployment. The day you beat cancer. The day you get that big promotion you've worked so hard for. The day you save someone's life. The day you win the lottery. (we can all dream, right?)

Hopefully, your wedding day means marrying your best friend, surrounded by friends and family that mean the world to you. Anything beyond that is just gravy.

MOST IMPORTANT DAYS


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Marta and Michael - TPC Sawgrass Wedding, Ponte Vedra Beach

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Marta and Michael were married on March 1, 2014 at TPC Sawgrass in Ponte Vedra Beach, FL. They planned their wedding long-distance, all the way from North Dakota, with the help of Marta's parents and sister who live in Florida. What a beautiful weekend, and an amazing blending of two families and cultures! Thanks to Nate and Bryn from Deremer Studios for sharing these photos with us.

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Wedding Favors

Since Marta and Michael are both dentists, they created these cute little bags as favors - they contained toothbrushes, toothpaste, and other cute goodies!

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TPC Sawgrass wedding

Venue: TPC Sawgrass  //  Photographer: Deremer Studios  //  Videographer:  CollabCreation  //  Floral and Decor: Rose of Sharon European Florist  //  Cake: Classic Cakes  //  Band: Diggin' Rhythm and Brass  //  Ceremony Music: The String Group


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Tips From A Recent Bride

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Even as an experienced wedding planner, there were still things I learned from my own wedding! Here are my tips for brides-to-be:

  • Print out labels for your RSVP cards and put them on the back of the card, or write numbers on the back. You WILL get RSVP cards back that do not have return address on envelopes and the stamp from the post office from where it shipped from will only go so far.

  • Go to wedding expos! See what and who your choices are first hand and in person. Bridal shows give you a chance to see everyone in one place whether you are looking for one vendor or all of them, and you don’t have to drive all over town to find out they are what you are looking for. Hint: Take your fiancé! If he/she isn’t a part of the wedding planning, they sure will appreciate you after a bridal show experience!

  • Please, oh please, don’t buy a dress that weighs more than you. I had a light strapless dress and the only thing I could think about 30 minutes until the end of the reception was taking it off! (And no, not only for that reason). You don’t realize how much a heavy dress can interrupt your night.

  • Do schedule a little nighttime photo shoot with your photographer. We did pictures around 10:00pm when everyone was comfortable on the dance floor. We snuck away and took some great shots, along with having a little breather and a few minutes of sweet alone time.

  • If you choose to wear a veil, as much as you love that veil and won't have another opportunity to wear one, let me just share my experience before you make the decision to wear it the whole day. Everyone that hugs or dances with you will tug on the veil (without knowing, of course) and whatever style your hair was at the beginning of the day will look torn up! If I were to do it again, I’d take it of after dinner!

  • Do a fake cake! The bottom layer of our 5-tier cake was the only part of the cake that was real so we could cut into it and get those priceless pictures of smashing it in each other's faces. The rest of our cake was in the kitchen already sliced and put out right after we cut into it. Instead of having waitstaff at your cake table for 30 minutes making a mess, it was already done.

  • Make an email address only for wedding correspondence. I had (my name)2B(future last name) and it worked great! If you want to stay in contact with any of your wedding vendors after the big day, send an email to specific people politely asking them to update their address book.

  • Do eat! My hubby and I didn’t make it around to everyone’s table. If that’s rude, we sure didn’t get any complaints. We noticed as we were eating, people came to us that were going to leave early or knew they weren’t going to run into us on the dance floor later.

  • I worried up until a few weeks before the wedding about what “Our Song” was going to be. It's really easy getting frustrated finding a song if you don’t already have one when you’re listening to every word making sure its perfect. However, not you, your hubby, or your guests will hear every word like you did listening by yourself. My advise, pick a song that’s just special between the two of you.

  • Do make sure your in-laws and parents have a speech planned. Our wedding was pretty traditional. The groom's parents threw the rehearsal dinner, where his parents said a little something, and my father had a toast at the wedding. I know it sounds very traditional, but it really sets the tone for two families becoming one. Everyone could feel the love our parents had for us and our new spouse with the words they spoke.

Do you have any tips you'd like to share? Leave them in the comments below.


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Love Note: Marta & Michael (03.01.14) - TPC Sawgrass Wedding

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Such a sweet card from Marta and Michael, who were married on March 1, 2014 at TPC Sawgrass! They planned their Ponte Vedra Beach wedding long-distance, all the way from North Dakota.

Heather -

You were such an amazing planner! All we talked about was how organized, professional you were throughout this entire process. I couldn't have done this without you. Thank you again!

Love, Marta & Michael

We loved helping them with the design of the wedding and the logistics. We can't wait to see the photos from Deremer Studios!


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Custom Calligraphy & Watercolor Wedding Maps

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mapsofthemoment We are so thrilled with our bride, Sarah Jo, for introducing us to her friend Catherine Woodward! Catherine creates stunning wedding maps using ink and watercolor, and each one is custom-created featuring the information you provide. This can include the ceremony and reception location, area landmarks, and even the spot where you got engaged!

We love the idea of using these maps in your welcome bags. But it will also be a stunning piece of art for your home! Check out Catherine's Etsy shop, Maps Of The Moment, for more examples of her work. But hurry if you want one - Catherine starts her med school residency in mid-May, and will have to put her love of creating art on hold for a bit.

Here's a little bit more about Catherine's story:

I started painting and drawing when I was little, but kind of over did it in high school - I took lots of classes and got totally burnt out. I think I took a single class in college, and then for about 7 years I only painted once... I just didn't have time and didn't really want to.

Then I became a fourth year medical student, and went from having no free time to actually having a pretty good deal of it. So, for the first time in years, I did a series of acrylic and news-print cityscapes for a friend...then other friends started requesting things and pretty soon I had done about 15 works.

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One painting - the house below - got put on Instagram by my friend. His friend saw it and she reached out to me to see if i would be willing to draw a map of all the venues in her wedding.

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I had never done anything like it, but it seemed like it would be a really fun project... so I bought watercolors (which I hadn't worked with in years and years), and just started sketching. The first one was REALLY just like a hope-this-works sort of thing! And she loved it!

I will be a bridesmaid in a bunch of weddings this year, so I did more of them as gifts for the brides. Each piece got such positive feedback and were such a special gift! Then finally, I showed my boyfriend's mom who really has to be credited for the Etsy idea.

I was really hesitant at first, but I had enough time and I really LOVE making them, so one random morning I finally made a shop. I sent the link out to my close friends and they sent it out to their friends, and it has just taken off!! It has just been the most awesome thing! I'll get requests from all over the country and I get to learn about all these cities. People get so excited about them and that for me is the coolest part.

I'm obviously looking forward to starting residency but it'll be sad to take a break from this. However, they say that after the first two years, you get a lot more free time, so I'm hoping I can always have this as a hobby!


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As Seen In Destination Weddings Magazine

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Check out the latest issue of Destination Weddings & Honeymoons magazine, featuring my Expert Picks for three of North Florida's hottest wedding venues!

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Premier Wedding Expo Bridal Show - Sunday, February 23rd

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Looking for a great way to meet lots of wedding professionals in one place? Stop by the Premier Wedding Expo this Sunday! We have been proud to help produce these great events for many years, and they keep getting better.

  • Over 100 exhibitors
  • Great discounts and prizes will be available for brides planning their weddings
  • Each bride gets a bridal bag when entering the show

The event runs from 1:00 pm to 4:00 pm at the Renaissance Resort at World Golf Village. Tickets are $10 at the door, but if  you purchase the online in advance they are only $7! Be sure to visit the show's website, www.PremierWeddingExpo.com, to learn more.


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Blogger Bride: Meet Ashleigh

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Three-and-half years ago while celebrating my birthday, I was introduced to what I knew instantly was someone special. A friend of a friend of a friend brought my husband-to-be along for the celebration.  Charles and I instantly had a connection and were even holding hands by the end of the night. We had our first date at Bahama Breeze a few days later, and as we were getting to know each other I thought to myself, “this guy is definitely marriage material!” By the end of the summer we were officially “an item.”

The recent proposal took place in Savannah, Georgia.  Charles first told me we were going on a camping trip on those dates, but then plans had to change when he saw that it was going to rain that weekend… sneaky, sneaky.  He took me to a beautiful bed & breakfast that exuded old Savannah charm. After we got settled in, we took a bike taxi to find a place to eat for dinner. Charles mumbled the location to the taxi driver, and we arrived at a stunning square in front of The Old Pink House. Charles sat me down on a bench and recited a poem he’d written for me. I was crying so hard at the time I didn’t even hear it. Of course I said yes. The rest of the weekend, I was on cloud nine!

Over the years we’ve grown a lot as a couple. We’ve had our good times, our share of bad, gone through deaths, adopted a lab-mix together, and at the end of the day I can honestly say my fiancé has proven to be not only great marriage material but truly my best friend!

Watch for my posts about our wedding plans!


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Pinterest Is Not Your Wedding Planner

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Pinterest Is Not Your Wedding Planner

We've been hearing a lot of comments lately along the lines of "I don't need a wedding planner, I have Pinterest!" And while Pinterest can be a handy tool, it definitely should not replace any wedding professional - planner, florist, photographer, cake baker, or otherwise.

We wrote a blog post back in 2012 about the dangers of the Pinterest/DIY wedding movement. But we thought we'd point out a few things that we've noticed over the past year as Pinterest has gained popularity.

1. Don't become pin-happy. You may have 10 different boards with 10 different themes. Which is great, if you are comparing the options. But don't expect to merge those 10 themes into one wedding. Pick one, and stick with it. It's easy to become overwhelmed with all the options. Plus, not every idea is feasible for your venue or time of year. Don't just pin for the sake of pinning.

2. Don't just copy everything. Make it your own. Everything on Pinterest has been done already, that's why there are photos of it. Your wedding should be a unique reflection of you as a couple, not what it popular or trendy. Ask yourself if that pin is something you really need/want, and does it make sense?

3.  Keep your boards private. Now that Pinterest has this option, use it. Share only with those who really matter - otherwise, you'll get input from so many people, you won't know what you want anymore. (Plus, isn't it fun for your guests to be surprised at your wedding?)

4. Photos can be unrealistic. As I mentioned in my previous blog post, styled or inspiration shoots are not real weddings. And in most cases, there is no way to actually recreate a majority of those looks for a wedding of 150 people. For a real-life look at Pinterest inspiration vs. reality, check out this great blog post called "Why Pinterest Gave Me Unrealistic Expections For Wedding Photos."

5. A Pinterest board cannot be there on the day of your wedding. Makeup artist Paulina Perez recently shared a story about a bride who spent hours crying on her wedding day because her mom was missing out on all the special moments that happened while she was getting ready. Her mom was at the reception venue, setting up all those DIY projects, and all the other things a wedding planner might be doing. "It was heart breaking," Paulina said. "You knew the mother was not there because she was too busy trying to make the venue look perfect for her daughter, but all the bride could think of is 'how could my mom not be here?' It was a lose-lose situation on both parts."

Pinterest is great for showing your team of wedding professionals what you like. Just be sure to edit your ideas and hire pros to make them happen!


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Premier Wedding Expo Bridal Show - Sunday, January 5th!

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Looking for a great way to meet lots of wedding professionals in one place? Stop by the Premier Wedding Expo this Sunday! We have been proud to help produce these great events for many years, and they keep getting better.

  • Over 100 exhibitors
  • Great discounts and prizes will be available for brides planning their weddings
  • Each bride gets a bridal bag when entering the show

The event runs from 1:00 pm to 4:00 pm at the UNF University Center (12000 Alumni Drive). Tickets are $10 at the door, but if  you purchase the online in advance they are only $7! Be sure to visit the show's website, www.PremierWeddingExpo.com, to learn more.


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Pantone Announces 2014 Color of the Year: Radiant Orchid

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Pantone 2014 Color Of The Year

Yesterday, Pantone announced the 2014 Color of the Year: Radiant Orchid. According to the press release,

"Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health."

If you don't work in a design-related industry, you might wonder what the heck the "color of the year" is exactly.

"For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design."

pantone radiant orchid bridesmaid dress

So next year, as you are strolling through the mall and see lots of this color everywhere, think back to this blog post and say, "Ahh, I get it!"

The photo on the right is an example of a bridesmaid's dress from Dessy in Radiant Orchid. Will you incorporate this color into your wedding? Share your ideas in the comments section!


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Charitable Donations as Wedding Favors

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tabatha-dustin-favor-card"What do you mean, you aren't having wedding favors?" We hear it a lot, usually from the parents of the bride and groom. The history of the wedding favor isn't really well known, but party favors in general have been around since the 16th century. Think back to your birthday parties as a child - didn't you always give your friends a little sack of goodies to take home?

While there are lots of great wedding favors out there, many couples are choosing instead to donate cash to their favorite charity instead of buying little chocolates or scented candles. There are so many reasons to choose a donation over a physical favor:

  • A specific charity or cause is near and dear to your heart.
  • It's more environmentally friendly.
  • Remember a family member with a memorial donation.
  • It's more personal.

So how do you do it?

First, contact the charity (or charities) you would like to donate to.  Most charities have websites where you can make a donation via credit card, however if it is a local charity you may need to mail a check.

Next, find a way to let your guests know about your donation. You may chose to have a card placed at each place setting describing your charity of choice, or have two or three placed on each table. If your cause is environmental in nature, consider printing your message on plantable paper - seeds are embedded in the paper, and flowers will bloom when your guests take it home and plant it.

As an alternative, you can make a little framed sign and place it somewhere in the cocktail hour space, rather  than having cards on the tables. Most people attending your wedding will know why you chose the charity you did, so long explanations aren't necessary.


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ABC Business of Brides 2013

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Earlier this month, I had the pleasure of attending the Association of Bridal Consultants' annual conference, Business of Brides. It's one of the highlights of my year to see friends from around the world, and learn and grow with them. Association of Bridal Consultants Business of Brides Conference

I got to spend time with wedding planners from Latin America, Canada, Japan, Bermuda, Puerto Rico, and the list goes on and on. But even better was getting to spend four days with my direct competition. You read right, there were four wedding planners from Jacksonville attending the conference. And not only did I share a hotel room with one, I spent a total of eight hours in the car round trip with them.

I'm very proud that our town has such a great wedding community. While we are competitors, I see these wonderful ladies as allies. In fact, one of them, Tanya Hendricks of Southern Charm Events, and I did a presentation together. It was called "Playing Nice: Cultivating Alliances Not Animosity," and focused on building relationships while focusing on your own business instead of worrying what everyone else is doing. It was a huge hit, and I met some terrific ladies that came up to share stories after the session.

I also got to spend time with Monica Bernhardt of To-Doers Event Planning, and my fellow Master Bridal Consultant Lisa Burnett of Elegant Weddings By Lisa. While we see each other at local networking events, we don't often get to spend that much time together, and it's always great getting to know these ladies a little bit better.

The conference theme, Palm Beach Chic, was inspired by Lilly Pulitzer, so lots of bright colors greeted us at each breakfast, lunch, and break. With the exception of one - The White Party, a welcome reception where everyone donned their white resort casual wear for a great cocktail party. The bar from Just Bars was an amazing focal point - I can wait to use one of these at an upcoming event!

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And the speakers - wow! Matthew Robbins of Matthew Robbins Design was our design speaker. As a contributing editor for Martha Stewart Weddings, he had lots of great insight on finding inspiration for an event theme. Plus he shared photos from his own wedding!

We also heard from Susan Southerland, who we are happy to have as a top-notch Florida wedding planner - she owns Just Marry! in Orlando. She is a phenomenal speaker, and all-around great person.

And lastly, we were reminded of our brilliance (his word, not mine) by Simon T. Bailey. If you haven't read his books, go buy them now. I'll wait. I think that all of us in that room have made changes (some significant) that will affect our lives forever. If you ever have the chance to hear Simon speak, don't hesitate.

But in addition to these fabulous keynote addresses, there were over 25 amazing breakout sessions. I attended "Modern Jewish Weddings," and "Are You Ready for the Storm? Disaster Preparedness for Wedding Professionals," both of which gave me great information to bring back to our team.

I can't say enough about how great it is to be in a room of 300+ wedding professionals from around the world. Every year, I come back energized and renewed, and ready to tackle the year ahead. If you are a wedding planner and aren't an ABC member, or you are a member that doesn't attend conference - call me! I'd love to share more about the experience.

 


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The 10+ Year Club: A Fantasy In Flowers

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Susan Kass A Fantasy In Flowers

Welcome to the next installment in our blog series, spotlighting local wedding companies that have been in business for 10 or more years! Today we feature florist Susan Kass of A Fantasy In Flowers: What year did you start your business?

I purchased a Fantasy in Flowers in 2003. It was an existing business with a storefront located in Mandarin. My previous experience had been in hotel sales and catering. I also managed a showroom for a clothing rep in the Miami merchandise mart for 6 years when my daughter was young. This gave me insight into the wholesale and buying end of business. It seemed like it would be a great match for buying a florist. I was naive…

What was your motivation? 

We had moved to Jacksonville in 2001 and my daughter was getting ready to start high school. I thought going back to work would be a good idea. I just had no idea how much work I would be getting myself into!!

How has your business changed over the years?

There have been so many changes to my business in 10 years it is difficult to count. I started out with one retail location and 2 years later bought a second location on Park Street ( Catanese Florist). When the economy was strong I employed 7 people full-time and we concentrated on corporate events and daily deliveries. The recession came and the corporate market went dormant so we moved our emphasis to the wedding world and never looked back. 2 1/2 years ago we moved to our wonderful new design studio on County Road 210. We now have 2 designers and a part time driver/set up guy and we are busy and happy but only occasionally stressed. Last year we provided flowers and décor for almost 90 weddings. We have 72 reviews on wedding wire and a 4.9 out of 5 rating, so I guess we are doing things right!!

A Fantasy In Flowers, Jacksonville FL

Looking back, what do you wish you had done differently? 

Looking back I would never have expanded as much as I did, however everything has been a learning process. I have made every mistake in the book. I just try to not make the same mistake twice. The one real change I would make is to have never gotten involved with any of the wire services ( FTD, TELEFLORA etc.). On-line ordering is a big scam and it costs reputable florists hundreds of thousands of dollars per year, as well as delivering an inferior product to the consumer.

What are you most proud of? 

I am proud of many things, but mostly of my loyal and talented staff. They are the heart of my business and have stayed with me through thick and thin. I couldn't do it without them...literally!!

Why do you think your business has made it while so many other small businesses fail in the first five years? 

Our business has made it due to changing with the economy and the trends. We also have a core group of very loyal local clients who have stuck with us. The positive reviews and word of mouth from our brides has also been invaluable. We always try to go the extra mile and it seems that we are appreciated for that.

A Fantasy In Flowers St Augustine FL

What advice do you have for a business just starting out in your industry?

Starting a business today in the wedding industry is incredibly tough. Do not sell yourself short and please charge the appropriate amount for your services. Do not undercut the existing companies in the industry. This will make other vendors unwilling to promote you. You must have a strong vendor network and you must be patient. It takes a long time to build a good reputation and good relationships. Attend networking events and get to know others in your industry. That will pay off big!!

Do you have a most memorable wedding or funny story you'd like to share?

Most memorable wedding story...Just when I think I've seen it all something new and amazing happens for the first time. That's what keeps this business interesting!!!


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